Cloud based loyalty marketing

Real time omni-channel campaign and reward management.



Leads to Loyals is the specialist in omni-channel campaign management. They handle the entire process of file operations, set up of variable text and images in letter and email templates, test variants, fulfillment, shipping, online reporting and customer support.

In order to send the right content looks attributes to profile customer behavior they are happy to share their experiences with the use of customer segmentation models. Email campaigns, response web forms, direct mail campaigns, data entry, inbound and outbound SMS campaigns, customer card processes and customer support activities are hereby monitored coninu. Wherein the client has online access to all inbound and outbound campaign results and have access to experienced campaigners and project managers, who leave nothing to chance. Leads to loyal believe in one-to-one communication, because customers appreciate a message to their needs, interests, behavior and desired location is tuned.

Success Factors

  • Innovative team working seamlessly

    The domain knowledge of different people in the team helped to get more features to the app which became a success factor for the app.

  • Cloud integration

    Eastern Enterprise has enviable experience of building application for the cloud. With this background, Eastern Enterprise is able to give technical and functional insights to reduce the data utilization for the user while providing more features.

  • Combined setup with less overhead

    A lean and mean approach with only requisite expertise and specialist on demand helps continuous development with short cycles and easy control.

Eastern Enterprise Role

Hybrid Team Setup

A well balanced team with experienced Business Analyst, Tech lead, Angular JS certified Developers and QA were the pillars for the successful completion of the project.

Integration of APIs

Handling various types of email marketing at the backend, Managing complex API and integrating them with the app was well balanced by the developers.

Technology and Development approach

An experienced team with appropriate domain knowledge in Angular JS helped to make the development of website with integration of multiple third part APIs easily.

PIT (Project Information Tool)

Project Information Tool (in house project management tool) is used to the full extent for managing tasks, dependencies and processes for clear and transparent updates to all stakeholders

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