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Unifying Data for 10,000+ Campsites – A Digital Transformation Journey

In the camping and travel industry, where customer experience, real-time availability, inspections, and seasonal trends intersect, data plays a pivotal role. Yet, this data often lives in disconnected systems—booking platforms, CRM tools, inspection logs, finance systems—making it hard to access insights quickly.

Business Challenge

A major camping brand operating across Europe faced:

  • Data silos across booking, inspection, marketing, and customer support systems.
  • Manual reporting with inconsistent KPIs and Excel-based workarounds.
  • No unified visibility across regional teams, inspectors, and departments.

Our Digital Transformation Approach

We architected and delivered an Enterprise Data Platform (EDP) tailored for large-scale camping and tourism operations:

  • Azure Data Lake as the central hub: Real-time ingestion of booking data, inspection updates, feedback, financials, and product catalogues.
  • Modern data architecture with Bronze (raw), Silver (cleansed), and Gold (business-ready) layers.
  • Snowflake-based modeling enabled creation of clean, governed datasets for analysis.
  • Role-based Tableau dashboards provided interactive views—e.g.,:
    • Campsite availability by region
    • Top-rated vs. underperforming campsites
    • Inspection delays or anomalies
    • Marketing campaign ROI

Results & Impact

80% faster access to critical insights

Streamlined weekly/monthly reporting across 6 departments

Improved internal collaboration with a shared source of truth

Strategic data foundation now being used to roll out AI-based recommendation engines, chatbots, and forecasting tools

Technology Stack

ANGULAR 2+

.NET MVC API

SERVICE WORKERS

QAUTH2

MS SQL

PHP

CHATBOT

DATA SCIENCE

NLP

MAGENTO

REACT NATIVE

Key Takeaway

Digital transformation in camping isn’t just about software—it’s about building infrastructure that brings clarity, agility, and growth. This data platform enabled a large tourism player to act faster, serve smarter, and innovate continuously.