Energy is valuable, spend yours where it is worthy.
Join Shweta Lodaya, Co-CEO,
Eastern Enterprise and Smartbooqing at

The Dutch Startup
Conference 2023

Welcome to the most anticipated event of the year, The Dutch Startup Conference 2023. Our Co-CEO, Shweta Lodaya, will be part of a dynamic panel discussion at The Dutch Startup Conference 2023. This prestigious event brings together industry leaders, innovators, and entrepreneurs to explore the future of scaling startups in the Netherlands.


6.00 – 6.25 PM CEST


6.25 – 6.30 PM CEST


Prince Constantijn Van Oranje-Nassau , Special Envoy at

6:30 – 7:00 PM CEST

“Scaleup Netherlands” Panel Discussion

Linda Keijzer, Former CEO of Xenos; Former CEO of Ziengs Schoenen;
Former CEO of DA Retailgroep

Shweta Lodaya, Co-CEO & Founder of Eastern Enterprise and Managing Partner at Smartbooqing

7.00 PM Onwards


About Shweta Lodaya

Shweta Lodaya is the Co-CEO and Founder of Eastern Enterprise and Smartbooqing.

Eastern Enterprise is a leading technology service provider specialized in collaborating with startups and established companies through successful technological growth and scaling. Smartbooqing is a Fintech specialized in AI based account payable solutions for large accountancy firms and corporates.

With over 20 years of experience in the tech industry, Shweta has played a pivotal role in contributing to the success stories of numerous startups and corporates like Direct Wonen, ACSI, and many more in the Netherlands. Her passion for entrepreneurship and innovation is her biggest drive to make a difference in this landscape.

Know more about
our expertise in the

Startup Industry

Ready to explore the world of startups and scaling success? Click the button below to discover how Eastern Enterprise can help your startup thrive!