The hyper-personalised care infrastructure has three fundamental constituents at its core that enable healthcare providers to create personalised digital experiences. These components are:
Although the concept of digital healthcare services has been around for a while, it is worthwhile to look at the key drivers of the digital health ecosystem.
The burgeoning volume of healthcare data presents an ideal opportunity to integrate an individual’s personal health information and develop a hyper-personalised approach to health and wellness.
The global mobile health market is estimated to reach a valuation of US$ 189 billion by 2025. With increased access to smartphones and the internet, mHealth apps have become people’s preferred choice for virtual consultations, health data monitoring, buying medicines, etc. The increase in usage of digital health tools on the go reflects people’s trust in various digital health channels.
A 2021 analysis by McKinsey revealed that virtual consultations have increased 38 times since 2019. The use of electronic health records (EHRs) also witnessed a rise, with 31% using EHRs in 2021. These figures suggest that more and more people are welcoming digital healthcare experiences.
such as the Internet of Things (IoT), artificial intelligence (AI), and 5G have the potential to transform the digital healthcare experience radically. From sensors monitoring social distancing to AI aiding drug discovery, these technologies served at the frontline during the peak pandemic phase. It is estimated that the global market size for AI in healthcare will surpass US$ 28 billion by 2025.
As per a 2021 As per a 2021 McKinsey research, about 40% of survey individuals expressed interest in continuing telehealth in the future, up from 11% in the pre-pandemic era. The figure shows the increasing inclination towards contactless healthcare assistance. It should drive healthcare providers to deliver value-added services by collecting consumer data, diversifying digital health channels, and enhancing patient engagement..
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