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Unifying Data for 10,000+ Campsites – ACSI’s Digital Transformation Journey

In the camping and travel industry, where customer experience, real-time availability, inspections, and seasonal trends intersect, data plays a pivotal role. For ACSI—Europe’s leading camping specialist—this data often lived in disconnected systems: booking platforms, CRM tools, inspection logs, and finance systems, making quick insights difficult.

Business Challenge

ACSI, operating across Europe, faced:

  • Data silos across booking, inspection, marketing, and customer support systems.
  • Manual reporting with inconsistent KPIs and Excel-based workarounds.
  • No unified visibility across regional teams, inspectors, and departments.

Our Digital Transformation Approach

We architected and delivered an Enterprise Data Platform (EDP) tailored for ACSI’s large-scale camping and tourism operations:

  • Azure Data Lake as the central hub: Real-time ingestion of booking data, inspection updates, feedback, financials, and product catalogues.
  • Modern data architecture with Bronze (raw), Silver (cleansed), and Gold (business-ready) layers.
  • Snowflake-based modeling enabled creation of clean, governed datasets for analysis.
  • Role-based Tableau dashboards provided interactive views—e.g.,:
    • Campsite availability by region
    • Top-rated vs. underperforming campsites
    • Inspection delays or anomalies
    • Marketing campaign ROI

Results & Impact

80% faster access to critical insights

Streamlined weekly/monthly reporting across 6 departments

Improved internal collaboration with a shared source of truth

Strategic data foundation now being used to roll out AI-based recommendation engines, chatbots, and forecasting tools

Technology Stack

ANGULAR 2+

.NET MVC API

SERVICE WORKERS

QAUTH2

MS SQL

PHP

CHATBOT

DATA SCIENCE

NLP

MAGENTO

REACT NATIVE

Key Takeaway

Digital transformation at ACSI wasn’t just about software—it was about building a data infrastructure that delivers clarity, agility, and growth. The enterprise platform now enables ACSI to act faster, serve smarter, and innovate continuously.